City of Belleville, 265 Cannifton Road, Belleville ON K8N 4V8 Tel: 613-966-4632 TTY: 613-771-9781 Fax: 613-967-3207 prgeneral@city.belleville.on.ca

Naming Rights Opportunities within the Quinte Sports & Wellness Centre

General Facility Information

The Quinte Sports & Wellness Centre is located in Belleville, Ontario and is owned by the City of Belleville.  With a population of 49,000 the Quinte Sports & Wellness Centre is well positioned to help meet the diverse health, wellness and sports needs of the community and Quinte region.

The Quinte Sports & Wellness Centre has been the beneficiary of a significant infrastructure investment by the Federal, Provincial and local Governments and opened to the public on August 20, 2012.  The newly expanded Centre is now more than 330, 000 square feet and features:

  • 4 NHL sized iced pads
  • Templeman Aquatic Centre with an 8 lane, 25 metre competition pool, preschool pool and therapy pool, 50+ Centre, Multi-use Gymnasium that can transform into an event venue for up to 350+ people
  • Fitness Studios (workout, aerobics, yoga), Indoor, 3 lane rubberized walking/running track
  • Youth Drop in Centre, Public Lounge, Preschool Room, Community group rental space, Meeting rooms, including Fireplace and Multipurpose Room, Retail space, including a Café style food provider, physiotherapy and massage services and a pro-shop

Download the Naming Rights Information Package. Click here

What are Naming Rights?

The City of Belleville is a progressive municipal organization. The City has a strong commitment to exploring public/private partnerships that provide additional and/or enhanced services to its citizens and customers. The City of Belleville’s objective is to provide corporations, businesses, groups, organizations and individuals with an opportunity to own the naming rights to a specific asset/facility within the Centre for a defined period of time. This arrangement will provide an abundance of exposure opportunities to any successful naming rights holder, increase the City’s partnerships and provide much needed revenues to cover the costs of programs and services within the Quinte Sports & Wellness Centre, ultimately benefitting the entire community.

Existing Naming Sponsors

Thank you for the generous support of our existing naming sponsors.
Templeman Aquatic CentreFamily Dental Centre Logo Templeman Menninga Logo
Family Dental Centre Arena and Family Dental Centre Indoor Track
Mackay Insurance Arena

Facilities/Assets AvailableMackay Arena logo

The following facilities/assets are available for naming rights. The naming rights for the overall Centre and the Yardmen and Wally Dever Arenas are not available for naming rights.

  • Gymnasium, Multipurpose Room, Fireplace Room, Meeting Rooms (various), Public Lounge, Outdoor Courtyard, Belleville’s 50+ Centre, Youth Room, Workout Studio, Yoga Studio, Aerobics Studio, Preschool Room


Benefits Included

Our Naming Rights Partner will realize significant exposure opportunities and increased profile within the Quinte Sports & Wellness Centre, the City of Belleville and the Quinte region as a whole. In addition to year round exposure in the facility, brand recognition as a community supporter and brand association as a company/organization/individual enriching the quality of life in Belleville is certain. The list below outlines the benefits that will be made available to our Naming Rights Sponsor. A more comprehensive and detailed listing of benefits are available and will be developed in conjunction with the Naming Rights Sponsor as part of negotiations.

  • Facility signage erected in a prominent location in the named facility/asset (costs associated with signage are covered by the Naming Rights Sponsor)
  • Name identification attached to the naming asset in all facility contracts, internal way finding and in all official City of Belleville references/publications: including the Quinte Sports & Wellness Centre website, event advertising, media/press releases, community culture & recreation guide, flyers and promotional materials. There is an added opportunity to be profiled on the outdoor marquee/ tri-board vision sign – subject to additional naming fees (average daily traffic count is 22,000 conducted in November 2014)
  • The City of Belleville will make every effort to ensure that outside groups and organizations using the facility/asset use the agreed upon Name in external promotions

Naming Rights Fees (Minimum $ Values)

Generally speaking naming rights agreements are entered into for a five or ten year term (subject to negotiations). The minimum values outlined below can be used as a guideline for interested parties and include the standard benefits outlined in this handout. Opportunities such as the tri-vision sign, advertising on rink boards or other value added items are considered above and beyond the minimum values identified below and are subject to negotiation and additional naming rights fees.

Opportunity Minimum $ Value (per year) +HST
Arena A Not Available – Naming Sponsor: Family Dental Centre
Arena B Not Available – Naming Sponsor: Mackay Insurance
Gymnasium 5,000
Multipurpose Room 4,000
Indoor Track Not Available – Naming Sponsor: Family Dental Centre
Fireplace Room 3,000
Meeting Rooms (each) 2,000
Public Lounge 2,500
Outdoor Courtyard 2,500
Senior’s Centre 4,000
Youth Room 3,000
Workout Studio 3,000
Yoga Studio 2,500
Aerobics Studio 2,500
Preschool Room 2,000

Contact Information

  • Tracy Newton, Marketing & Customer Relations Coordinator
    City of Belleville, Recreation, Culture & Community Services
    265 Cannifton Road, Belleville ON K8N 4V8
    613-967-3200 ext. 3265